Vogue declares the demi bob not just a hair trend, but a Beauty Phenomenon. The bob length is described as hitting “anywhere between mid-neck and shoulder-dusting”.Bob Mackie's (new) By Bob Mackie For Women, Chica Bon Bon Milk Bath, 6-Ounce Bottle

Examples of this phenom? Alexa Chung

Natalia Vodianova and Brooklyn Decker.

And according to Vogue, the original inspiration was model Arizona Muse. (Appropriately named!)

One could argue that hair length hitting between mid-neck and shoulders is really just a bob but whatever. Vogue has been in business since 1892! Each month they have to come up with some new/old trend, right?
So what do you think of this beauty phenomenon? Will you be chopping your locks this summer?
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