GUCCI AND RIVA ANNOUNCE EXCLUSIVE MADE TO ORDER YACHT: BY GUCCI

GUCCI AND RIVA ANNOUNCE EXCLUSIVE MADE TO ORDER YACHT: AQUARIVA BY GUCCI
A NEW MADE IN ITALY ICON IS BORN

September 8th 2010 – Gucci and Riva, in collaboration with Officina Italiana Design, the design company which created the original Aquariva in 2000, are proud to unveil the exclusive made to order “Aquariva by Gucci”, a model customized by Gucci Creative Director Frida Giannini. This initiative will be one of the activities marking Gucci’s 90th anniversary year in 2011.

This unique collaboration between two of Italy's most renowned design houses celebrates the era of La Dolce Vita, when a joie de vivre, glamour and elegance defined an attitude and a lifestyle.  In their respective sectors, Gucci and Riva have similar stories, each with a tradition of excellence in design and craftsmanship that has led to international notoriety.   
 Founded by Guccio Gucci in Florence in 1921, Gucci won ever greater attention and acclaim for the exquisite craftsmanship and eternal appeal of its products. Now, 90 years on, under the creative direction of Frida Giannini, the House continues to infuse its remarkable heritage with a contemporary fashion vision providing a unique combination of past and present.

Likewise, for Riva the values behind its almost 170-year success story were established at its birth in 1842 on Lake Iseo in northern Italy. Tradition and innovation combine to create authentic maritime gems that are an expression of pure Italian elegance and allure thanks to artisan workmanship and attention to detail, employing only the finest materials. For more than twenty years Riva’s design has been entrusted to the creative inspiration of Officina Italiana Design, which under the direction of Mauro Micheli and Sergio Beretta, focuses exclusively on the definition of the Riva style. Frida Giannini, Gucci Creative Director, said, "Over the decades the iconic Riva boat has become without doubt one of the most evocative images of Italian style, sophistication and elegance.

It is a symbol of a glamorous lifestyle that sparks fond memories of La Dolce Vita - a golden age when both Gucci and Riva attracted an enthusiastic following among the international jet set.  It is therefore especially meaningful in Gucci's 90th anniversary year to be able to recognise and celebrate the great traditions and values of both Gucci and Riva through the Aquariva by Gucci."

Norberto Ferretti, Chairman of the Ferretti Group which Riva is part of, commented, "The Aquariva bears outstanding witness to Riva’s natural evolution from past to present in the sphere of boat styling, through an elegance and delicacy of line that in a span of 33 feet holds the same attention to detail and love
I can’t wait to see this Aquariva by Gucci in the water, a project that perfectly represents the balance between tradition and modernity, destined to become a symbol of Italian style and craftsmanship."

Respecting the DNA of the original project created by Officina Italiana Design was paramount to Gucci's design for Aquariva. Defining the Aquariva by Gucci is a  fiberglass hull and detailing painted in Gucci’s own hue of glossy white, while Riva’s signature use of mahogany with classic varnish finish – twenty coats in all, ten by brushing, ten by spraying – is also the signature material for the cockpit and walking decks and awning cover hatch. The waterproof fabric covering the seats and sundeck features the emblematic Guccissima print, while the bed upholstery is defined by the beauty of Gucci white cotton.

The iconic touch is provided by Gucci's green-red-green web detailing which edges the floating line, perfectly complementing the unique green crystal windshield.
Completing the Gucci customization is a series of exclusive Riva by Gucci accessories.

The innovative two-speed electronic gear reveals all the power of the two 380-horsepower Yanmar engines, ensuring an exceptional performance, with a maximum speed of 41 knots and a 150-mile range at cruising speed.

The Aquariva by Gucci has been unveiled at the International Cannes Boat Show on September 7th, 2010 followed by a special presentation on September 22nd 2010, the opening day of Milan Fashion Week.  A show boat will then travel the world visiting some of the world's most prestigious boat shows and international destinations throughout 2011. The Aquariva by Gucci will be exclusively available on a made-to-order basis through Riva's dealer network.