Walking into Hermes Kingdom in Asia

On May 19th, 2010, Hermes handbags group announced that they would rebuild a historical cultural building located in Shanghai. This will be the first Hermes Mansion in China and also the third mansion in Asia. There are totally 5 Hermes mansions. They are separately located in the golden district of France, the United States, Japan, Korea and China. The headquater is located in the famous Hermés 24.
In June, 2001, the first Mansion Hermes handbags in Japan opened. There are totally 11 floors. The whole building was designed by Italian architect Renzo Piano who also designed Paris Centre Pompidou, composed by 13,000 pieces translucent glass blocks. Among colorful Tokyo metropolitan, this mansion shines its unique bright splendor. With day/night circle and changes of periods, it looks quite different. In different rays, it shows fantastic visual effect. Piano said in order to face the earthquake in Tokyo, glass blocks in outside of the mansion were specially designed in bondless hanging structure. Each glass block is not bonded closely to another, so it may move with the shake of earth surface. Millions of glass blocks were hanging from top of the building. It looks as a big heavy curtain from the whole.
In November, 2006, Hermes handbags group built the second Asia Mansion Hermes in Seoul, Korea. The superficial area of this builing is about 6,542 square meters. It is designed by RDA Company which is led by Rena Dumas. Inside of the building, there is one store selling Hermes handbags and other Hermes products with 860 square meters in two different floors. One is used to display the collection of Emir Hermes – the third successor of Hermes handbags group, the other is a modern arts display space, where a coffee shop and Hermes handbags official business area are inside. Outside of the building, it is decorated by reflecting glass. We can only feel the mysterious by walking into it.
Now the third building of Asia Hermes mansion is under building in China. What will it look? Believe all of the fans are on the tiptoe of expectation. It is said that since entering into Chinese market, Hermes luxury goods such as Hermes Birkin, Hermes Kelly sell good. So it deserves to build the third mansion in China. From this, we may see the importance and the big market of China. The future consumption ability of China will exceed our expectations in the future.
Tags: Hermes, Hermes Birkin, Hermes handbags
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Brand Shangxia can not compare with Hermes original products?

Although brand Shangxia successfully entered into China Market, it is said that the prices of products from brand Shangxia can not compare with those of luxury Hermes products. Belonging to Hermes group, why are the prices of these two brands so different? According to the research from journalists, the first shop of Shangxia opened in Shanghai, China on September 14th. All of the decoration was planned by CCO qionger, Jiang. No matter from store dressing to brand awareness, Shangxia looks not relative to Hermes. The design style is mainly in Chinese characteristics. What`s more, the members of brand Shangxia completely separate from Hermes Group. It is a little strange. For that brand Shangxia also belongs to Hermes group, why does it seem that Hermes group “gives up” this team?
When accepting the cover from British , Mr. Ruihan, Ke, managing director of Hermes north Asia, said that new brand Shangxia will be completely independent from main products of Hermes, in case of confusing customers. Is it an obvious message that Hermes group is inclined to steer clear of brand Shangxia? Now brand Shangxia and Hermes bag Shanghai branch belongs to different companies. Each one has their own marketing and public relations department. From our side, this matter seems a little strange. But after someone`s survey, we may be a little clear about this kind of weird phenomenon.
As a big Hermes big with great number of people, with the development of economy, China has developed into a big market where can afford many luxury goods. In recent years, many luxury foreign brands entered into Chinese market and won a lot of benefits. As a big famous luxury brand, how will Hermes big market? So Hermes group not only develops Chinese market by opening stores to sell Hermes handbags etc products in China, but also develops this new brand to meet more requirements. However, as a new brand, no one knows how it will develop. In order not to burn itself, Hermes group decided to test Chinese market by this new Hermes big Shangxia. If it develops well in the future, it means Hermes group gains great success. If it is not, there will be no damage to Hermes group. How smart it is!
Although the outlook for consuming luxury goods is good in China, but someone thought new brand like Shangxia is difficult to run. The function of luxury goods is not only on enjoying oneself but also on showing off to others. Just like the famous star products Hermes Birkin and Hermes Kelly, owning them means you are rich and have great social status. That achieves the showing off function. If brand Shangxia has no stigma of Hermes, it will be quite Hermes bag to consumers, so it will be difficult to own the function of showing off to others, and the market prospect will be not so bright and clear.