>> MAC & Milk, the downtown centralized
New York Fashion Week venue alternative to Lincoln Center
is expanding
its venue offering as it heads into its fourth season. Until this
season, all shows have been centralized in the Milk Studios building,
but through a partnership with The Standard Hotel, MAC & Milk will
have a satellite venue at the hotel's High Line Room in the Meatpacking
District, set to be used by up and coming designer labels like Study NY,
Bensoni, and Honor.
“We have a new lineup with some new designers, as well as a satellite
operation at the Standard Hotel for presentations and shows, including
some new emerging designers, which is a new dimension,” John Demsey,
group president of
Estee Lauder and MAC,
said.
“We have expanded the geographical territory of using the Meatpacking
District.” Mazdack Rassi, creative director of Milk Studios,
added: “It’s a community idea as well."
MAC & Milk
is working on
20 Lincoln Center shows, 39 staged at MAC & Milk, and 32 off-site
shows in total for the Fall 2011 season. And there may be even more big
changes by next season — IMG Fashion, which currently
has a five year contract to host Fashion Week at Lincoln Center,
is rumored to
be in talks with MAC & Milk about a partnership that would see IMG
help run MAC & Milk in future seasons. Both MAC & Milk and IMG
declined comment on the matter.
